From Confused to Confident: How One Agent Doubled Her Commercial Commissions
For years, Melanie—a licensed property and casualty agent in Ohio—felt stuck in a cycle of quoting personal lines, scrambling for renewals, and battling price-focused conversations. Commercial insurance seemed intimidating and overly complex, so she steered clear.
Until one day, she lost a potential client to a competitor who offered a tailored general liability policy with endorsements she didn’t even know existed.
That was the wake-up call.
Step 1: Realizing What She Didn’t Know
After reviewing the policy that won the account, Melanie noticed key coverage pieces she had never used—such as contractors’ E&O, hired/non-owned auto liability, and waiver of subrogation endorsements. She realized she couldn’t sell commercial coverage effectively without deeper understanding. It wasn’t just about quoting—it was about advising.
Step 2: Investing in Education
Melanie enrolled in Elevated Success’s training course that focused on:
- Policy structure and coverage forms
- Breaking down exclusions and endorsements
- How to position coverage value in a sales conversation
- Conducting meaningful risk assessments
Within six weeks, she went from second-guessing every commercial quote to confidently presenting tailored proposals.
Step 3: Delivering With Confidence
Melanie began targeting local service businesses—plumbers, landscapers, and small manufacturers. Armed with newfound expertise, she asked smarter questions, uncovered hidden exposures, and clearly explained coverage nuances.
Her presentation shifted from salesy to strategic. One client said, “You’re the first agent who didn’t make me feel like insurance is a guessing game.”
Step 4: Doubling Her Commissions
By the end of the year, Melanie had written 17 new commercial policies across five industries. Not only did her average premium per account triple compared to her personal lines, but her retention improved drastically.
More important? Clients started referring her to other business owners.
Why Education Changes Everything
Commercial insurance isn’t hard—it’s misunderstood. With proper training, agents go from quoting to consulting, from selling on price to protecting with purpose.
If you’re ready to make the same leap Melanie did, Elevated Success’s Commercial Insurance Selling Masterclass is your first step. Learn to:
- Navigate policy structures
- Explain coverage with clarity
- Build long-term business relationships
- Position yourself as a trusted advisor
Confusion is costly. Confidence pays.