In the insurance world, the traditional path leads new agents straight to personal lines. It’s familiar. It’s simpler. But what if we turned that approach upside down? What if learning commercial insurance first was the key to building a stronger, longer-lasting career?

Here are five powerful reasons why commercial insurance should be your starting point:

1. Commercial Clients Stick Around

Unlike personal lines clients who may jump ship for a few bucks in savings, commercial clients play the long game. Business owners value agents’ knowledge and think of them as advisors. Once you’ve earned their trust, they tend to stay loyal, meaning you’re building a book of business with staying power.

2. Retention That Pays Off

Commercial policies aren’t just about protecting a building or a fleet—they safeguard the livelihoods of the people behind the business. These clients are less likely to shop around based on price and more likely to choose coverage that truly protects their operations. That makes retention not only easier—but more meaningful.

3. Trust Leads to More Opportunities

When a business owner hands over their commercial insurance to you, they’re making a big statement: “I trust you with what matters most.” That trust often opens the door to their personal lines too—home, auto, even toys like boats and RVs. Starting with commercial sets the foundation for expanding your relationship.

4. Bigger Policies, Bigger Paychecks

Let’s talk numbers. Commercial insurance typically earns higher commissions and involves multiple policies: property, general liability, commercial auto, workers comp, umbrella, cyber liability, and more. You’re not just selling a policy—you’re building a risk management strategy. And that complexity brings greater reward.

5. Referral Goldmine

Business owners talk. A lot. When you help one client safeguard their company, that success story can spread quickly in their industry or network. Referrals from commercial accounts tend to be stronger and more targeted—making your pipeline warmer and your growth more organic.

Ready to Level Up?

If you’re serious about success in insurance, don’t wait until later to learn commercial—make it your foundation. Elevated Success’s commercial insurance class is designed specifically for new agents who want to start smart, build faster, and grow stronger.

Flip the usual order. Start with commercial. Your future self will thank you.